A new institutional image for FAE Group

A September full of changes for the FAE Group, with a new brand and a new institutional image, curated by the Milanese company Robilant e Associati. Founded in 1989 in Fondo (in 2020 the Municipality of Fondo was absorbed by that of Borgo D'Anaunia), in Trentino, today FAE has more than 250 employees, with branches in the USA, Canada, France, Germany, Russia and Australia and with 4 production units in Northern Italy. The turnover, which has been growing steadily for years, will exceed 90 million euros in 2020. The new brand is profoundly different from the previous one, with a graphic image that gives it great dynamism, while it remains - we read in a press release from the Trentino company - recognizable and linked to tradition: the triangular element that identifies FAE Group comes to life and becomes a fan that symbolizes the movement of a rotor, while the lettering comes to life with a play of perspectives that give dynamism and represent the company's push towards the future. "The payoff, 'Make the Difference' - reads a note from FAE Group - summarizes the spirit that animates FAE Group, the desire to do the utmost to make a difference, in every area and at every level: in the quality of its product, technologies, company procedures, in the workplace, as well as in society and in the world". For the Trentino-based company, the change of image also entailed an internal reorganization that involved the line of multifunctional tracked vehicles for road and forest redevelopment, and self-propelled vehicles for the reclamation of land from unexploded ordnance. These machines used to be marketed under the PrimeTech brand (also owned by the FAE Group), and they are now produced as the FAE Land Clearing and FAE Demining range, joining the FAE Construction range. In fact - explains the Trentino company - the old PrimeTech brand leaves the scene and is absorbed by the parent company brand.