Argo Tractors - Unima agreement

Argo Tractors and Unima (National Union of Agricultural Mechanisation Companies) signed a new agreement for the development of integrated communications and marketing activities. The goal is to create new opportunities for contractors, promoting their access to new technologies and the related training. The agreement will benefit agro-mechanical companies that are members of Unima in terms of greater knowledge of the products and services offered by Landini and McCormick, as well as offering the dealers of the historic brands the opportunity to have a dedicated channel for the technical and commercial promotion of their tractors. Argo Tractors has also committed to supplying its products on favourable terms to Unima members, through “tailored” promotions.