Forty candles for Serigrafia 76

2016 is an important year for Serigrafia 76, as it marks forty years of activity of the company from Montecchio. Leader in the production of decorative patterns for industrial vehicles and agricultural machinery, the company was in fact created in 1976 from the fusion of two other companies from the graphic field of decals and decoration. In 1979 Serigrafia 76 moved to the wider spaces of Montecchio Emilia (in the province of Reggio Emilia) and became bigger in 1989. Today, the production site corresponds to an area of 3,000 square metres. During the past few years, significant changes have occurred, with the establishment, in 2013, of Decal In, the new production and commercial unit located in India with the aim to consolidate its presence in the country, thanks to specific solutions for the local market. Products to meet the demands of both Asian and European manufacturers who own on-site plants for the production of agricultural machinery and equipment, excavators, earth moving machines and industrial vehicles. In 2014 took place the fusion between Altorilievo (a company belonged to Serigrafia 76) and Optima srl, a company from Reggio Emilia operating for over twenty years in the sector of advertising and graphic design.

In order to celebrate these forty years of success, Serigrafia 76 has decided to start a series of initiatives to be developed in 2016. The first step is the new graphic look of the company’s website played on the creation of a fictional character, a sort of superhero that can solve all headaches and difficulties in terms of graphics and decoration. The superhero itself is also the main character of an animated video, created to illustrate the potential and “supernatural powers” that Serigrafia 76 puts at clients’ disposal. Moreover, the company from Montecchio always stands out for the attention given to the world of children and families, as shown by the “Festa della mamma che lavora” (Working Mothers’ Day), that has always been celebrated at the company’s headquarters. This year’s edition was held on 19 of May, was successful as usual and had a great participation of public.