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In the economic area embracing the Middle East and North Africa, more emphasis is given to the strategy of diversification of activities, that are now less concentrated around oil and increasingly directed towards agriculture and the agrofood sector. With these new chains, the demand for mechanization at all levels is increasing and, with it, business opportunities for the industries of the sector. The projections related to trade are alarming, with growing partnerships with China, India and Turkey on one side and, on the other side, a decline for France and Italy