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The economic situation is slowing down the agricultural machinery market at a global level, but the EIMA exhibition suffered no setbacks and hit an all-time high attendance record. Over 346,000 attendees, including 63,000 foreign guests from 150 countries, came to learn about the most innovative technologies for every type of agriculture. The demand for mechanization remains potentially very high – explain the organizers of FederUnacoma – and the agricultural world needs to immediately recognize the innovations and plan its investments accordingly