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Population growth increases the demand for agricultural technologies in countries such as countries such as Indonesia, Vietnam, the Philippines and Thailand. Growing needs also in Africa, starting with Nigeria, Ethiopia and the Democratic Republic of Congo

A country strongly unbalanced on the copper extraction industry but with the primary sector playing a key role in the economic system. More than half of Zambia's workforce is in fact involved in this sector which produces 5.3% of GDP, with huge possibilities for growth despite a significant lack of mechanization

The progressively ageing of rural population together with low production levels is creating the conditions for the progressive replacement of the workforce with machines and for an increasing demand for agricultural machinery. The interest of manufacturers is also linked to the possibility of exploiting this country as a logistics base for the entire Southeast Asia