Football, Italian II division: BKT sponsor till 2028

BKT announced last June 27 that it will continue its sponsorhip for the Italian II division football championship, thus extending its agreement with the LNPB (Lega Nazionale Professionisti B) until 2028. Thanks to the renewal of the partnership, the Indian company will continue to support Italian football by actively contributing to the growth of young talents of the Italian second division. Sponsor of Serie B since 2020, BKT has contributed to enriching the fans' experience with numerous initiatives, such as the "BKT Premio" contest which involved over 500,000 people, distributing autographed official shirts, match balls and unique experiences in close contact with their favorite team. The commitment of the Subcontinent Group has also touched the social sphere, with the "Fattore Campo" project through which the company has created new sports and leisure spaces in the cities involved in the championship. This contribution made it possible to improve the not only infrastructure, but also the quality of life of the local communities, creating meeting points and social cohesion.